Three Effective Ways to Market Your Website Online

Written by Website Optimization Services on February 7th, 2014. Posted in Internet marketing, Seo marketing, Seo reporting

Search engine rankings

Did you know that the first tweet made by Google was binary code for “I’m feeling lucky?” Although Google may have some unconventional tendencies, websites must market on it in order to attract more customers because more than 100 billion online search inquiries are conducted each month. SEO, or search engine optimization, is an effective way to accomplish this, and SEO costs about 61% less than outbound leads, such as cold calling. There are several effective SEO strategies available, and each one can help your website earn more user traffic.

1. Mobile web design. In addition to working flawlessly on desktop computers, your website must be compatible with all mobile devices, as well. This is because mobile internet usage is expe

How to Improve the Online Presence and Visibility of Your Website

Written by Website Optimization Services on December 11th, 2013. Posted in Seo blogs, Seo reporting

Internet marketing

Did you know that Google uses goats to mow the lawns of its headquarters? In addition, Google utilizes the “Google doodle,” the first of which dates back to 1998 and was intended as an out-of-office message. Although Google has some unconventional tendencies, it still receives nearly 70% of the search engine market share. As a result, you must utilize SEO, or search engine optimization, in order to increase the Google search ranking of your website. By implementing several SEO strategies, your website will experience a significant increase in traffic.

1. Content creation. This is one of the most popular forms of Continue Reading No Comments

Top Ways That SEO Can Help You to Grow Your Business

Written by Website Optimization Services on December 4th, 2013. Posted in Search engines, Seo, Seo reporting

Seo blogs

Did you know that 65 percent of mobile Internet users rely on their smartphone or tablet to find a local business in order to make a purchase? Whether you run or own a business that does a considerable amount of work online, you should be getting in contact professional web designer companies that can help you increase the quality of your site. The best custom web design companies will be able to help you navigate the complicated world of quality and responsive web design and probably help you punch up your SEO work as well. Professional web designers will be able to help you figure out how to use SEO tools and responsive web design so your website ranks higher and keeps people more engaged . Here are a few ways that affordable web design can help promote and even improve your website.

Did you know that Google rec

Top Reasons Your Company Should Be Working On its Google Rankings

Written by Website Optimization Services on November 23rd, 2013. Posted in Online marketing, Seo marketing, Seo reporting

Seo reporting

Did you know that a rather astounding 92 percent of adults who spend time during their day online in the United States perform at least one search? If you run or own a business that does a considerable amount of work online, you need to be investing in search engine optimization. SEO online marketing will help your business by raising your search engine rankings and showing you exactly where your internet marketing efforts need work. Here are a few ways that investing in the services of SEO firms can help promote and even improve your website.

Did you know that Google receives between 65 and 70 pe

Use SEO to Connect With Prospective Customers

Written by Website Optimization Services on November 15th, 2013. Posted in Online marketing, Seo marketing, Seo reporting

Search engine rankings

The overwhelming majority of American adults on the Internet will use a search engine at least once during the day. In fact, 58% of prospective customers utilize a search engine to find out more about a particular service or product, which constitutes many more shoppers than the 24% who go directly to a company’s website, or the 18% who use social media websites to inquire.

With this in mind, your small business could benefit greatly from investing in online marketing, namely search engine optimization (SEO). Over 14.5% of the leads that are culled from SEO efforts result in sales, compared to the meager 1.7% of converted leads from outbound methods such as print advertising.

A critical component of SEO marketing is that you cater to mobile web users, Continue Reading No Comments

Why You Should Be Using SEO Reporting Tools

Written by Website Optimization Services on March 21st, 2013. Posted in Search, Seo blogs, Seo reporting

Search engine ranking

If you are not familiar with Search engine optimization, it is a series of practices designed to increase a websites’ visibility in the search engine rankings through free or “organic” listings.
As you collect metrics for the SEO process you have implemented, it is extremely valuable to get historical as well as current data.

This collection of historical data is called SEO benchmarking. SEO benchmarking is a SEO reporting tool you can use to evaluate past and current success of you seo strategy. Some things you can use as data for seo reporting are quality of content, search engine inclusion, link acquisition, and overall search traffic. Comparing these things from one year to the next, or even every six months, can give you a good idea on what is working and what needs work.

Once you have this information, you can apply it immediately by identifying valleys and peaks. What were the events that preceded both positive and negative changes to the site’s SEO? It would make sense to continue using strategies that worked, and to tweak ones that are not, in order to better your over all campaign.

If you are wondering how to find things like back link acquisition or over all search traffic, you can use an seo grader to grade your website. These graders are an seo reporting tool that essentially crawl your site for criteria that search engines look for, and assign you a grade based on how well you meet that criteria. If you are receiving a low grade, you know what you need to adjust.

There are tons of benefits to using Seo reporting tools. As an SEO professional, you know it takes time to get high ranks in search engines and it can be very difficult to maintain your position once you are there. A website’s rank is continuously challenged by existing and new competitors. In addition, search engines change their algorithm continuously and the definition of spam tends to change frequently. By benchmarking frequently, you can stay competitive, as well as improve upon your business.