In today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, over 100 billion global searches are conducted online each month and the vast majority of internet users actually begin their online experience with a visit to a search engine.
However, studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, 42% of Internet search users click on the top ranking organic result. Therefore, the higher a website appears in search engine rankings, such as Google rankings, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. And it is also important to note that SEO is a highly effective form of internet marketing. Leads that are generated through SEO have a 14.6% close rate; outbound leads average a 1.7% close rate.
In regards to internet marketing and search engine ranking, keep in mind that Google rankings are especially important as Google controls a considerable portion of the search engine market share. In fact, the “PageRank” algorithm process is named for Larry Page, co founder of Google. Overall, SEO is essential. And keep in mind that some forms of social media marketing are linked to SEO. Companies that blog have 434% more indexed pages, resulting in more leads.