Use SEO to Connect With Prospective Customers

Written by Website Optimization Services on November 15, 2013. Posted in Online marketing, Seo marketing, Seo reporting

Search engine rankings

The overwhelming majority of American adults on the Internet will use a search engine at least once during the day. In fact, 58% of prospective customers utilize a search engine to find out more about a particular service or product, which constitutes many more shoppers than the 24% who go directly to a company’s website, or the 18% who use social media websites to inquire.

With this in mind, your small business could benefit greatly from investing in online marketing, namely search engine optimization (SEO). Over 14.5% of the leads that are culled from SEO efforts result in sales, compared to the meager 1.7% of converted leads from outbound methods such as print advertising.

A critical component of SEO marketing is that you cater to mobile web users, who research companies from their smartphones and tablets instead of using desktop or laptop computers. Sixty-five percent of these online users rely use these devices to make their purchasing decisions regarding companies in their area. Forty-eight percent of these prospective customers specifically look for deals and reviews on their tablets or smartphones.

If you have further questions, comments, oogleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf” Title=”Google”>or tips regarding online marketing, keep the conversation going and share your thoughts in the forum below.

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