Google search engine optimization is important. It is important for both the person looking for results and the site that is trying to increase traffic. What does the typical web surfer do? See if you the typical Google user.
75 percent of people do not click past the first page on search engines. This is probably because people either found what they were looking for, or believe that anything past the first page will be too irrelevant for what they are looking for.
42 percent of people will go to the top search engine ranking. This means that the person sees enough key words to be relevant. It also means that the site used SEO properly, causing it to be more relevant and most likely more credible.
Were you in that group? You probably are most of the time. Now what about the websites that desperately want to raise their Google rankings? This part will help them with knowledge on how to understand search engine optimization.
Outbound leads, like cold calling, may not be as profitable as has been believed. Search engine optimization, which is an inbound lead, cost 61 percent less.
Organic search results, results that come up due to relevance of the search, have one quarter more activity (beyond plainly viewing content) by viewers than pay per click advertisements. This means that a site should be devoting its time to SEO rather than paying to be at the top of the search result list as an ad.
As a follow up and the final piece of information, business to business marketers claim that search engine optimization is the greatest factor in lead generation. In fact, 57 percent of the B2B marketers claim that.
Google has been on a mini campaign, you could say, to educate content creators and website owners that search engine optimization is the more rewarding choice for a site. I hope this campaign proves to be successful, because SEO is the way to go.