Why Search Engine Optimization Matters

Written by Website Optimization Services on September 6, 2013. Posted in Search engines, Seo news

Seo reporting

Google rankings are an area where no business can have too improved a position. With the advent of smartphones and tablet, which are due to overtake desktops as the main source of internet use by this time next year, the importance of keywords when conducting a search is only going to become more pronounced.

Search engine optimization depends on all kinds of factors. There are as many as 200 criterion which go into making up Google‘s formulas. Just about half of all consumers look up product reviews online before committing to buying anything.

One thing that most business owners do not give a lot of thought to is just how their customers might have found their business in the first place. One of the things that people do when they need to find a business is they need to look up the product using a few keywords. Around 65 percent of local internet users rely on their smartphones and smart devices to make a purchase.

Somewhere around half of all consumers begin researching a product by using some sort of mobile device. This is likely to change the world as we know it. It is no longer possible to ignore the fact that when consumers shop, they shop online. Google rankings are essential and search engine rankings can greatly enhance the ability of people to reach out to their peers.

Google released its first tweet in 2009. It said, “I’m feeling lucky” and they certainly were. Who would have guessed how for the business would come in the span from 2009 to today? The marketing ability of almost every company’s website depends on Google now. Outreach is essential as ever.

Comments (2)

  • June 20, 2014 at 2:42 pm |

    Search engine optimization is probably fairly expensive, though. I would think that it costs almost as much as advertising with Google does.

  • Derrick Evans
    July 20, 2014 at 2:45 pm |

    Search engine optimization is probably fairly expensive, though. I would think that it costs almost as much as advertising with Google does.

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