Three Effective Ways to Market Your Website Online

Written by Website Optimization Services on February 7, 2014. Posted in Internet marketing, Seo marketing, Seo reporting

Search engine rankings

Did you know that the first tweet made by Google was binary code for “I’m feeling lucky?” Although Google may have some unconventional tendencies, websites must market on it in order to attract more customers because more than 100 billion online search inquiries are conducted each month. SEO, or search engine optimization, is an effective way to accomplish this, and SEO costs about 61% less than outbound leads, such as cold calling. There are several effective SEO strategies available, and each one can help your website earn more user traffic.

1. Mobile web design. In addition to working flawlessly on desktop computers, your website must be compatible with all mobile devices, as well. This is because mobile internet usage is expected to surpass desktop internet usage by 2014, and 48% of mobile users seek out promotions or look up product reviews using their devices. By having a mobile-friendly website, you will be able to attract more users.

2. Content creation. Used by 75% of all marketers, content creation is one of the most popular SEO techniques. This strategy increases the search engine ranking of websites by producing keyword-rich articles and blogs. Since 75% of users never look past the first page of search results, the search engine ranking of your website must be as high as possible in order to receive more clicks.

3. Social media marketing. Your website must maintain a significant presence on social media sites, as well. This is because 18% of consumers research services or products using social media, and 90% of adult internet users use social media extensively. By marketing your website on social media, you will be able to reach more users.

In order to increase the amount of traffic your website receives, several SEO strategies must be implemented. Mobile web design, content creation, and social media marketing, for example, will all help accomplish this. By implementing them, you will be able to attract more business.

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