Did you know that Google uses goats to mow the lawns of its headquarters? In addition, Google utilizes the “Google doodle,” the first of which dates back to 1998 and was intended as an out-of-office message. Although Google has some unconventional tendencies, it still receives nearly 70% of the search engine market share. As a result, you must utilize SEO, or search engine optimization, in order to increase the Google search ranking of your website. By implementing several SEO strategies, your website will experience a significant increase in traffic.
1. Content creation. This is one of the most popular forms of internet marketing, as it is used by 75% of all marketers. This strategy involves creating keyword-rich articles and blogs that are used to rank your website higher on search engine results pages. Since 75% of internet users never look past the first page of search results, it is important for your website to rank as highly as possible in order to receive more clicks.
2. Mobile web design. Your website should not only be viewable on desktop computers, but it must also be compatible with all mobile devices, as well. This is because mobile internet usage is expected to surpass desktop internet usage by 2014. With 65% of mobile users utilizing their devices to find local businesses and make purchases, you must appeal to these users with an attractive web design.
3. Social media marketing. Social media marketing is one of the most effective ways to improve the online presence and visibility of your website. This is because it allows you to connect with your current and future customers, and this will help get your business known. Since 90% of adults who are online use social media extensively, you must market towards this sector of the internet.
When done correctly, internet marketing can substantially increase the Google search ranking of your website. Content creation, mobile web design, and social media marketing, for example, are three effective internet marketing strategies that will help accomplish this goal. Since 57% of B2B marketers claim that SEO has the most significant influence on their lead generation, your website must implement these internet marketing strategies in order to earn more traffic.