How to Improve the Online Presence and Visibility of Your Website

Written by Website Optimization Services on December 11th, 2013. Posted in Seo blogs, Seo reporting

Internet marketing

Did you know that Google uses goats to mow the lawns of its headquarters? In addition, Google utilizes the “Google doodle,” the first of which dates back to 1998 and was intended as an out-of-office message. Although Google has some unconventional tendencies, it still receives nearly 70% of the search engine market share. As a result, you must utilize SEO, or search engine optimization, in order to increase the Google search ranking of your website. By implementing several SEO strategies, your website will experience a significant increase in traffic.

1. Content creation. This is one of the most popular forms of Continue Reading No Comments

Search Engines Are A Businesses Best Friend

Written by Website Optimization Services on April 25th, 2013. Posted in Google rankings, Seo blogs, Seo news

Search engine ranking

Did you know that goats make great lawn mowers? You probably did, but you would not expect that a massive company like Google rents goats as lawn mowers from a grazing company, would you? At least a company that basically runs the world of search engines is animal friendly in a unique way.

Search engines are not only useful but they are also extremely popular. The first time someone visits an internet page there is a 93 percent chance that they head to search engines sites first. When companies are considering the use of SEO their main goal is to get high up in search engine rankings. This way, people who use search engines will notice when their domain name is up in the rankings.

The density of any key word that is searched on search engines will matter very much when internet users are attempting to find websites. By having a higher key word density, websites will automatically have a better chance at getting higher up in rankings when their key word is searched.

The importance of businesses keeping up with the technology related to search engines is obvious in this situation. Especially because over half of the dollars spent in the U.S. retail sector will be influenced by online marketing and web presence by 2016.

Search engine optimization improves the overall content visibility and quality of the organic ranking of a website. With the use of internet marketing, companies are able to increase their profits in a non invasive way. Instead of having to use the ads that come up on every paid website business owners have the option to use SEO. This is important because search engine users will avoid paid advertisements in lieu of clicking on only organic links.

With the use of internet marketing businesses, small or large, can use search engines to their advantage. With the help of a professional company, businesses can use the internet to gain more customers and profits.

Why You Should Be Using SEO Reporting Tools

Written by Website Optimization Services on March 21st, 2013. Posted in Search, Seo blogs, Seo reporting

Search engine ranking

If you are not familiar with Search engine optimization, it is a series of practices designed to increase a websites’ visibility in the search engine rankings through free or “organic” listings.
As you collect metrics for the SEO process you have implemented, it is extremely valuable to get historical as well as current data.

This collection of historical data is called SEO benchmarking. SEO benchmarking is a SEO reporting tool you can use to evaluate past and current success of you seo strategy. Some things you can use as data for seo reporting are quality of content, search engine inclusion, link acquisition, and overall search traffic. Comparing these things from one year to the next, or even every six months, can give you a good idea on what is working and what needs work.

Once you have this information, you can apply it immediately by identifying valleys and peaks. What were the events that preceded both positive and negative changes to the site’s SEO? It would make sense to continue using strategies that worked, and to tweak ones that are not, in order to better your over all campaign.

If you are wondering how to find things like back link acquisition or over all search traffic, you can use an seo grader to grade your website. These graders are an seo reporting tool that essentially crawl your site for criteria that search engines look for, and assign you a grade based on how well you meet that criteria. If you are receiving a low grade, you know what you need to adjust.

There are tons of benefits to using Seo reporting tools. As an SEO professional, you know it takes time to get high ranks in search engines and it can be very difficult to maintain your position once you are there. A website’s rank is continuously challenged by existing and new competitors. In addition, search engines change their algorithm continuously and the definition of spam tends to change frequently. By benchmarking frequently, you can stay competitive, as well as improve upon your business.