Three Effective Internet Marketing Strategies

Written by Website Optimization Services on January 8, 2014. Posted in Online marketing, Search engine rankings, Seo

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Did you know that Google mows the lawns of its headquarters using goats? In addition, Google created the first Google “doodle” in 1998. Although Google may have some unconventional tendencies, it still owns approximately 70% of the search engine market share. As a result, websites must implement several SEO, or search engine optimization, strategies in order to rank higher on Google results pages. By utilizing the following internet marketing techniques, your website will be able to earn more web traffic.

1. Content creation. Used by 75% of all marketers, content creation is quickly becoming one of the most popular internet marketing techniques. This strategy involves creating keyword-rich articles and blogs that are used to rank websites higher as organic links on Google results pages. Since 70-80% of users only click on organic links, your website must rank as highly as possible on search engines as an organic link in order to earn more traffic.

2. Mobile web design. Not only should your website be compatible with desktop computers, but it must also work flawlessly on all mobile devices, as well. This is because mobile internet usage is expected to surpass desktop internet usage by 2014, and more than 70 million users shop online using mobile devices. As a result, your website must be compatible with mobile devices in order to attract more users.

3. Social media marketing. In addition to ranking higher on search engines, your website must also have a significant presence on social media. This is because 65% of adult internet users use at least one social media site, and 18% of consumers research products and services using social media. By marketing on social media sites, you will increase the online presence and visibility of your website.

SEO is an efficient way to market online because it costs approximately 61% less than outbound leads, and it allows websites to rank higher on search engines. Content creation, mobile web design, and social media marketing, for example, are three of the most effective SEO techniques. By implementing them, your website will earn more web traffic, and this could potentially lead to more sales.

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